One of the things that truly makes our heart sing is hearing bright new ideas. Just recently, we hosted a session with former Edelman PR chief Robert Phillips. His new book ‘Trust Me: PR is Dead’ is a comprehensive takedown of many established practices and an argument for a new way. The good people at Boilerhouse made a short film so you could learn more.

by Dan Slee

Of course, it was entirely fitting that an event for a book about the power of networks should be held in a venue built by networks.

The book was Robert Phillips’ ‘Trust Me: PR is Dead’ his take-down of the traditional PR industry in a post-spin networked world. We’ve written about it before here and here.

Original source – comms2point0

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