While all the attention was on social media, the newspapers and the TV news one battleground was overlooked. And yet the email war has been vital to the impact of a campaign. Here’s some things we learned.
by Dan Slee
Email can be the Cinderalla of communications. Unseen, unheard and quietly getting on with it.
Yet the 2015 General Election campaign provided a free masterclass in how to use medium.
For six weeks my inbox rattled with messages that made me smile, frown, and plain indifferent.