Govdelivery’s annual UK Public Sector Communications Conference has become an essential part of the September calender. Why? It delivers good content. You can learn more about this year’s line-up here: http://bit.ly/1ILtB45. We take a look at one of the key speakers on the role of text messaging in comms.
By Michelle Lee
Look around in a public setting. You will notice more people hunched over a mobile device to communicate or access information than ever before. More than 35 million UK residents own a mobile phone and they’re accessing their devices for an average of 3 hours and 16 minutes each day – the equivalent of almost a full day per week.
Mobile, as a marketing channel, can no longer be ignored in order to succeed in today’s world – especially in public sector communications. Accessibility, convenience, clarity, and universality make mobile an essential channel to communicate with the public.
Mobile, specifically text messaging, needs to be integrated into your overall communication strategy to maximise engagement and adoption of government programmes.