Engaging, listening and talking is a key comms skill. For the Welsh Language CommissionER this involves standing in a field – literally. In our first bilingual post we look at what engagement looks like for an organisation where cultural is a key element.

by Gwyn Williams

I’m sure we’d all agree that for effective “engagement” to happen it is much better for us, the communicators, to go to our target audience, rather than the other way round.

That’s why the Welsh Language Commissioner attends three large annual events in Wales giving over half a million people the opportunity to stop by her stand, to say “hello”, complain, suggest, demand, propose, enquire, insist and every other word that the thesaurus can come up with!

Original source – comms2point0

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