I’ve often said that the secret to decent digital communications in being human.
What is being human? You recognise it when you see it. It can be sharp and witty. It’s not corporate speak and its not jargon.
Often when I’m training I’ll see a look of anguish on people’s faces. They’d like to be human. But they’re worried about what people would think.
Step forward, the @bbcpress Twitter which has been on fire of late. But rather than be a branch of the entertainment industry the account skilfully switches between the humorous to the rebuttal to the more measured. But that’s fine. Choosing which is what makes the account special and why it should be your new favourite corporate account.
If the BBC can you can
Often, people will be reluctant to be human because they are risk averse. That’s fine. The BBC has been a political football for decades. If they can you can.
The Alan Partridge announcement teaser
There’s a great scene where Alan Partridge tries to attract someone he knows from a distance away. It’s painful. So, the teaser is marvellous.
The Alan Partridge announcement with the Alan Partridge meme
There was a running gag in Alan Partidge’s first series about wanting a second series. Badly. Really badly. So desperately, you could smell it. So, of course an Alan Partridge meme to announce a new series is the way to go.
Our last commissioning meeting with Mr Partridge didn’t go as we’d have liked. pic.twitter.com/jPjtuGSCcw
— BBC Press Office (@bbcpress) August 24, 2017
The online rebuttal
The BBC have become bold at shooting down misinformation online.
A story that’s crass beyond belief… pic.twitter.com/nltTCx1YK6
— BBC Press Office (@bbcpress) August 24, 2017
The League of Gentleman announcement
A simple announcement wouldn’t have chimed quite so well as this that chimed with their dedicated fans.
And the more formal announcement
The decision to expand World Service was treated to a more straight bat. But that’s fine.
Biggest expansion of @bbcworldservice since the 1940s, as first of 12 new language services launches today > https://t.co/covRzCTieq pic.twitter.com/AJTmJGiQHV
— BBC Press Office (@bbcpress) August 21, 2017
The measured tribute But it is not all fun and games. When the mood is sombre @bbcpress find the right gear too.
Tess Daly’s tribute to Sir Bruce Forsyth pic.twitter.com/zQfKBdlL6j
— BBC Press Office (@bbcpress) August 18, 2017
All this is content that for local government digital media pioneer Alastair Smith and the rest of the BBC Press Office team can share pride in. Good work well delivered in sometimes difficult circumstances.
Picture credit: Elliot Brown / Flickr
Original source – The Dan Slee Blog » LOCAL SOCIAL: Is it time for a Local localgovcamp?