There’s always moments when a new digital platform comes into its own.
In 2011, it was Twitter that really came into the mainstream during the London riots. It was where middle managers in the organisation and the public could find out what was happening.
Twitter and Hurricane Irma
In 2017, Twitter is the bread and butter of emergency communications. The US Government department FEMA have been using it and have been using this and the web to shoot down rumour.
— FEMA (@fema) September 8, 2017
In 2017, live video and Hurricane Irma seems to have made a similar transition.
Both platforms allow you to use your phone as an outside broadcast unit and stream to the internet.
Both platforms end up feeding in the media by providing eye-witness reporting from the scene. In an environment where fake news has undermined trust in text, video is hugely important for communications people.
Case study #1: Behind the scenes news room tour
A journalist takes a tour of the TV news room that is keeping people informed of what is taking place.
Case study #2: The calm before the storm
Residents took to walking around deserted streets to show what was happening.
Case study #3: The eye witness
Views from the balcony showing the hurricane as it is striking.
Case study #4: The professional storm chaser
In the US, storm season is met with enthusiasts chasing down tornados and extreme weather. People like Jeff Piotrowski have been using Periscope to connect with people and give a realtime sense of the storm.
— Jeff Piotrowski (@Jeff_Piotrowski) September 10, 2017