Communications should not just be what a small group of people in the comms office does.
For West Midlands Police this is also how its officers behave when they meet the public.
This video clip of a busking police officer went viral when it was posted.
Opinion was mixed. ‘Shouldn’t he be out arresting burglars?’ was one view. But for me, an officer who is able to respond to people as a real person will build more bridges.