A while back someone asked what the point of having more than the corporate account was.
Sure, the corporate account can do much but sharing the sweets and giving the right tools to people on the frontline can be hugely effective. They can post updates on breaking incidents to help keep the traffic moving.
An example of this is the motorway police officer PC Martin Willis captured holding on Superman-style to a van that was about to topple over and roll down an embankment with the driver trapped inside.
It’s by having the tools for the officer to communicate that that the story could be told.
1st on the scene of this collision on the #A1M this morning and faced with a vehicle balancing over the edge of a bridge with the driver trapped! After holding on to the vehicle to stop it swaying in the wind I can’t begin to desribe my relief when @WYFRS arrived on scene! pic.twitter.com/E8ilktlOl7
— Motorway Martin (@WYP_PCWILLIS) December 1, 2017
A beautifully human tweet? The cherry was put on top of the cake by the officer’s wife who spoke of how proud she was.
Myself and all of our families just wish to say how incredibly proud we are of my husband @WYP_PCWILLIS. Every day Martin, his colleagues and emergency services up and down the country do amazing things and deserve every bit of recognition they get #herohusband #mrsmotorwaymartin https://t.co/ZT0uCA7Es3
— Helen Marie (@HelenHelen839) December 3, 2017
Often police officers can seem remote when they are human beings doing an often difficult job.
Be more human. Like the motorway police officer and his wife.