Back in the olden days video online was so simple… chucked it up onto YouTube and share the link.
Those days have long gone. The web is a different place and people use different channels in different ways.
On Twitter and Facebook where you scroll through your timeline your attention span is shorter. On YouTube, where you can go looking for content on specific subjects it can be longer.
This is a list of the maximum length for content and also the optimum time.
The last time I blogged the optimum a few months back people asked for the source of the research. So this time, here are some links to help you. Not all the channels have an optimum length. Periscope, for example.
YouTube
Maximum length https://support.google.com/youtube/answer/71673?hl=en&ref_topic=2888648 optimum length https://wistia.com/blog/optimal-video-length
Facebook maximum length https://www.facebook.com/business/ads-guide/video/facebook-feed/video-views Facebook optimum length https://www.facebook.com/business/help/144240239372256?helpref=faq_content
Maximum length https://live.fb.com/golive/#section6 optimum length https://www.newswhip.com/2017/07/long-instagram-video/
Maximum length https://help.twitter.com/en/using-twitter/twitter-videos optimum length https://blog.hubspot.com/marketing/how-long-should-videos-be-on-instagram-twitter-facebook-youtube
Snapchat
Maximum length https://www.wikihow.com/Make-a-Video-in-Snapchat Optimum length https://blog.hootsuite.com/guide-perfect-snapchat-story/
Periscope
Maximum length https://help.pscp.tv/customer/en/portal/articles/2016128-what-is-a-broadcast-
Facebook Live
Optimum video length http://buzzsumo.com/blog/facebook-video-engagement-learned-analyzing-100-million-videos/
Maximum length https://www.linkedin.com/help/linkedin/answer/83106
There’s a new round of ESSENTIAL VIDEO SKILLS FOR COMMS workshops in Edinburgh, Manchester, London and Birmingham. More here.
Original source – The Dan Slee Blog » LOCAL SOCIAL: Is it time for a Local localgovcamp?