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Dan Slee has launched a new series of workshops. Here’s why. Here’s where they are.

by Dan Slee

In 2018, our need to learn has never been stronger for PR and comms people.

It is said that when we look back, 2007 will be a landmark year. It was the year the iphone, iplayer and android was launched and we struggled to keep up.

What faces us is simple. Change.

What that change looks like is the more complex question.

·        Artifical  Intelligence can automate 16 per cent of what PR does right now. This rises to 32 per cent by 2023, a CIPR study shows.

·        More than 90 per cent of adults used the internet in the past 12-months, ONS stats show.

·        One in five adults are online for more than 40 hours a week, Ofcom stats reveal.

·        78 per cent of online audiences are already watching live video, livestream say.

·        80 per cent of internet will be video by 2019, say Cisco.

It’s never been a more exciting time to be a comms person.

Its also never been harder to keep track of how to best communicate and to sharpen skills.

What does good content look like?

And how can you create it?

For the past four years, I’ve been working on comms2point0 full time. One of the great joys has been to offer training. Over that time I’ve ran a range of sessions from social media, comms planning, social media as an elected member, story telling, media training, photography, digital comms and video skills. At each session, I’ve learned something.

I’ve launched a new range of dates for workshops. They’re ESSENTIAL VIDEO SKILLS FOR COMMS, ESSENTIAL DIGITAL SKILLS FOR COMMS and SKILLS YOU NEED FOR LIVE VIDEO.

You can use your attendance for CIPR CPD points.

And yes, there will be cake.

I hope you can make them.

 

ESSENTIAL VIDEO SKILLS FOR COMMS With Dan Slee and Steven Davies.

This day workshop gives you all you need to plan, shoot, edit and post effective video using just your smartphone or tablet.

We’ll look at where video sits in the big picture so you can plan your strategy. We’ll look at the optimum video length for each platform. We’ll look at how you can get the most out of your device when you are shooting. We’ll show you how to plan a video using BBC principles that also helps you politely reject bad ideas.

We’ll help you shoot a set-up video then guide you through how to edit it and tell you where best to post.  I’ll be joined by Steven Davies, a University lecturer and filmmaker who has worked for a range of people including BBC, Channel 4 and S4C.

16.10.18 LONDON full details and how to book here

18.10.18 EDINBURGH full details and how to book here

22.10.18 BIRMINGHAM full details and how to book here

23.10.18 LEEDS full details and how to book here

24.10.18 MANCHESTER full details and how to book here

15.11.18 EXETER full details and how to book here

Sold Out? Or do the dates not work? Drop me an email dan@comms2point0.co.uk and ask about arranging an in-house workshop or join the waiting list for a future event.

 

SKILLS YOU CAN USE FOR LIVE VIDEO With Dan Slee and Steven Davies

Live video is accounting for increasing amount of traffic and we spend eight times as long on live video than we do with recorded video. Facebook and Twitter’s algorithm favours it, too.

But how to do it? We’ll talk through the landscape where live video sits. We’ll talk through how to plan a video using BBC principles. How to stay GDPR-compliant and what content works.

We’ll show you some best practice examples and give you tips on how to start with your mobile and build-up to a multi-camera broadcast that will knock the socks off your audience.

I’ll be joined by Steven Davies, a University lecturer and filmmaker who has worked for a range of people including BBC, Channel 4 and S4C.

LONDON 8.11.18 full details and how to book here

Sold Out? Or do the dates not work? Drop me an email dan@comms2point0.co.uk and ask about arranging an in-house workshop or join the waiting list for a future event.

 

ESSENTIAL DIGITAL SKILLS FOR COMMS

Back in 2008, I set-up one of the first 100 public sector Twitter accounts in the world. Since then, I’ve looked at best practice and what works best.

We’ll look at Facebook, Twitter, YouTube, LinkedIn, Instagram and Snapchat. We’ll look at the algorithm to maximise the best chance of making effective content. We’ll also look at what audiences use each platform.

We’ll  look at dedicated Facebook research on Facebook groups and how to navigate them and reach a new audience.

Lastly, we’ll look at how to write a comms plan that will help you achieve effective results.

BIRMINGHAM 6.11.18 full details and how to book here

LONDON 9.11.18 full details and how to book here

Sold Out? Or do the dates not work? Drop me an email dan@comms2point0.co.uk and ask about arranging an in-house workshop or join the waiting list for a future event.

 

 

 

 

 

 

 

 

Original source – comms2point0 free online resource for creative comms people – comms2point0

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