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‘Words are power,’ Yoko Ono once said.

I’m not sure what words describe the artist’s 1967 installation where she invited the audience to hammer a nail into a piece of wood.

In the audience was John Lennon who offered her five imaginary shillings to hammer an imaginary nail into the wood.

But still.

Two years ago I started to research Facebook groups and next month I’m helping deliver workshops that feature them strongly but one word above all always jars with me and I have to force myself to stop using it.

That’s the word USE.

As in the phrase: ‘How to USE Facebook groups’.

Because USE isn’t the right word.

We cannot USE.

USE is a single-use plastic wrapper of a word.

Facebook groups are places where like-minded people form an online community where there are admin to police them but people are largely free to start or contribute to a conversation.

So, you need words like…

CONNECT

BUILD A RELATIONSHIP THROUGH

LISTEN TO

RESPOND TO

While it’s important to use those words its really even more important to adopt the mindset those words mean. If you don’t, no-one gains.

vital facebook skillsI’m running a new workshop to help public sector people understand how to better use Facebook.

I’ll be joined by Sarah Lay for VITAL FACEBOOK SKILLS at a city near you.

You can see more and book here

 

 

 

 

Original source – The Dan Slee Blog » LOCAL SOCIAL: Is it time for a Local localgovcamp?

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