A few days ago I wrote about the need to play whack-a-mole with coronavirus rumour.
That’s the need to challenge people with the wrong end of the stick.
It’s fine having official channels with reassuring information.
But don’t fall into the trap of thinking people will head to the official sources.
Go instead to the places where people are.
Go armed with the right information from the definitive source in a shareable format and ask people to do their civic duty by sharing.
Do it yourself.
Ask your staff to.
Enlist an army of volunteers.
On WhatsApp, Messenger, Facebook, Twitter and in canteens, bus stops and homes.
Here’s why you should.
I took a 10-minute scroll through the Facebook groups I’m a member of and found these.
If you looked you’d find the same.
Create or find shareable content from the definitive source and go and find people where they are.