Let me tell you a secret.
The single truth that works just as well today as it did on my first day in a newsroom is this…
‘News is people.’
Back then, I was told to put people in photographs that would appear in the paper so Mums, Dads and aunts and uncles would buy extra copies of the paper and maybe a photographic print.
Today, I want people in the social content because they’ll share it online and so will Mums, dads and aunts and uncles.
Put people in your content.
I train communications people to be better communicators. You can find out more here.