Here you go.
Here’s my five most clicked on posts and five most clicked links from my weekly email.
Clipped: I watched the 100 best TikTok videos to find the optimum length of a post
Here’s a weird one. I couldn’t find a clip talking about optimum video length for TikTok so I did the research myself in early 2020. It’s still generating traffic.
TikTok used to be a maximum of 15 seconds but has increased to 60 seconds.
The average length of the top 100 was just over 15.6 seconds – rounded up to 16 seconds.
While creators are able to make longer video the optimum length would appear to be shorter.
High numbers: The UK social media and messaging user data you need for 2021
Here’s a round-up of data for communicators in 2021 from the extensive and rather handy Ofcom data.
As a country, older people gravitate to Facebook and WhatsApp while younger people can be found on a wider array of platforms.
Messaging platforms like Messenger, WhatsApp and Skype collectively are more popular than social media accounts.
Every age demographic has its distinct preferences.
2021 numbers: Ofcom media & stats for the UK
Another round of data for communicators crunched.
Online Nation published in June 2021 gives a picture of how much has changed. Want a two word summary?
Like practice. How do I practice a Facebook Live without anyone seeing it?
Here’s another that was created several years ago but Google search has pushed it high up the rankings.
I get it. You like the idea of Facebook Live but you just don’t like the idea of looking stupid in front of your friends. Well relax. This is for you.
Guest post. Learning how to better communicate with diverse communities during COVID-19
Polly Czoik from Hackney Council’s astonishingly helpful post on reachuing diverse communities.
Each phase of the pandemic has unwrapped new challenges. Now we have a vaccine, why aren’t people coming forward to take it? Polly Cziok talks about the groundbreaking work the London Borough of Hackney have been involved with to map their diverse communities, listen to them, create bespoke content for them and then refine it. People want to be informed not manipulated. It’s an approach that is starting to work.
Tweets as images of text
Madeline Sugden’s post chimed with people. It maps why social contact can often be inaccessible to a chunk of people.
Now a year on, the issue of inaccessible information in text graphics continues. Over the last few days, we’ve again seen organisations choosing to respond to issues with a statement in a graphic with no other way of reading it.
We can’t let this be the norm and let it go unchallenged. Social media needs to be a place which is accessible to everyone. We all need to do our bit. Being busy or not thinking about it is not an excuse.
Only Your Boss Can Cure Your Burnout
Here’s a sign of the times. The Atlantic’s post on overwork was one of the most popular links of the year.
There’s also been burnout creep recently—people might talk about “midlife-crisis burnout” or being “burned out on Pilates.” But at its core, burnout is a work problem. Though wellness influencers might suggest various life hacks to help push through pandemic torpor, actual burnout experts say that tips and tricks are not the best way to treat the condition.
Facebook advertising in 2021: 6 most valuable tips for beginners
This practical guide proved to be useful.
It’s not 2016 anymore – the era of a relatively easy organic reach is long gone. There have been lots of updates on the Facebook algorithm during the last couple of years. Most important of them being the way posts appear in the feed.
How to tell stories with maps
The story of Dr John Snow plotting cholera deaths and working out it was coming from an infected pump is a thing of wonder.
The result was the famous Cholera Map, which proved that infections were concentrated around a specific water pump — which was itself connected to a local cholera-ridden cesspit.
John Snow’s findings transformed how public authorities responded to the disease. They also contributed to the revolution in sanitation infrastructure in London — and other cities around the world — in decades to come.
Cumbria County Council’s home COOVID-19 test video
Abi, the daughter of a comms person, starred in this video which came at a time when we were trying to work out how testing worked.
Secondary pupils will do regular COVID-19 tests when they go back to school and many are anxious about it. To help, Abi offered to demonstrate what doing a test involves. She was pretty nervous herself but now she knows it’ll be OK. Please share with your children if they are worried and you think it will help.