Here’s something public sector communicators need to know.

Reach plc’s combined websites reached more people in the UK than the BBC.

The figures were announced by Ipsos Iris which form the new UKOM audience data.

Here they are in the list as the highest UK channel in 5th behind global brands Alphabet (i.e. Google) Meta (i.e. Facebook), Amazon and Microsoft.

Why is this significant?

It’s significant because it represents a reminder of the importance of traditional media and that they are re-inventing themselves.

It’s a reminder to take local media seriously.

Reach plc have more than 100 print newspaper titles and more than a dozen web presences like Staffordshire Live.

Reach have done some great work with changing from the traditional print focussed model to the hybrid of print and web.

The flipside is that I’ve questioned Reach plc’s lack of policing of online comments in the past and the BBC remain the most trusted news brand in the UK.

Original source – The Dan Slee Blog » LOCAL SOCIAL: Is it time for a Local localgovcamp?

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