There’s no question that TikTok is the flavour of the moment on social media.
But rather than being merely a pair of fashionable for three days rain boots I think this platform is going to stay the disrtance.
One of the reasons why I think it wikll is because of the resources and assets they are pouring into TikTok for Business. I strongly recommend getting on their mailing list. One recent in-box pearl has been TikTok For Business’ Official Guide to Marketing.
The 61-page document has UK is a really fascinating read.
While its aimed at small business there’s enough there to keep public sector people interested.
Here’s a few pointers I learned.
- TikTok has 100 million users in Europe.
- Users are keen to discover and seek inspiration. If you can provide them with entertainment you’re in with a chance.
- TikTok users go to TikTok to lift their spirits not shout about potholes.
- 46 per cent of users have discovered new things through TikTok..
- Diversity, authenticity and self-expression are key character traits for the platform.
- 67 per cent of TikTok users are over 25.
- Sub-genres thrive on TikTok and use hashtags to find each other. Like #cottagecore or #MumsofTikTok.
- One of TikTok’s straplines for marketers is ‘don’t make an ad, make a TikTok.’ In other words, make something entertaining and authentic for the platform rarther than post the same video here that you’ve made for everywhere else.
- Telling a story works.
- Being authentic works.
- You don’t have to post highly-polished content.
- Explore the tools that TikTok gives you to engage. Like the Q&A functionality, duets where people can make a response video with you or polls.
- Show your face and be human.
- Entertain your audience first and your audience will grow.
- Use shopify if you want to sell things. This means creating a shop specifically for TikTok. But if that means you can sell tickets to the show more easily it makes sense to do that.
- There are 150,000 royalty free tracks you can use and re-purpose that TikTok give you for TikTok.
- You are encouraged to work with creators in a campaign and there’s a clearingb house where you can do just that. In other words, work with TikTok users to create the content you are after. Easier for big brands, nop doubt. But its a solid idea.
- Don’t be afraid to jump onto trends to reach big numbers.
Or in other words, treat TikTok like its own distinct platform and create platform for it.
The guide is useful if you’re looking to take a plunge with it.
I feature TikTok in my training and get the feeling that people are tempted but feel as though they won’t get it and that it’s for young people. I don’t think that’s going to be a fair assessment very soon.
But before you do for your organisation my advice would be to spent time on it in your own time and under your own stream.
You can find TikTok for Business here.